City Sentral still looking for tenants

It’s been a while since we have had an update about City Sentral and possible tenants for our new shopping centre. City Sentral will contain 11 food & beverage units, 1 Department store and 70 shops, with work progressing on the new Bus Station ready for its opening this Autumn and the consultation on the Traffic Regulations Orders required to get the Buses to new station as smoothly as possible, ending. I decided it was now the time to go more directly to the source of “who has signed up for a new store?”

Over the past few weeks I’ve been e-mailing retailers, firstly I am genuinely intrigued about which stores are coming and secondly in my own little way to raise the profile of the City Sentral as it has very poor national press coverage outside of Stoke-on-Trent, maybe a facebook campaign similar to “nandos for stoke” could be launched?

Some people believe that retailers would want to protect their future business plans from business rivals and may not be totally honest in replying to a customers questions. How could we try and avoid this? Would removing names from the equation be of any benefit? possible, it could provide a more truthfully indication of progress made, keep business plans secret, but would unfortunately still keep us eager to know WHO is coming?

So who would know the numbers, who could provide some truth on the number of units let? The letting agents seemed pretty good bet, so off I sent them.

I’ve been doing some research on which retailers see Stoke on Trent as a possibility for future investment, I was encouraged that Radley were looking at the City and passed your details on to David Burland Property Consultant at Westridge , I hope he has been in touch.

Could you please provide a breakdown of the approx number of businesses that have contacted you with an interest in units at your property City Sentral in Hanley, Stoke on Trent? and how many have completed an agreement with you.

The reply was

Ian – thank you for your interest in CitySentral. We are at the very early stages in our marketing programme and are concentrating on securing the major anchor retailers and leisure users. Once these operators have been secured we will begin general marketing of the remaining 60 or so shop and restaurant units. More information on the scheme can be found at the City Sentral website.

So with just 4 months till the Bus Station opens and work demolishing the old one begins, letting agents have still yet to focus on filling the 60 plus units. This would go some way to explain why the retailers I wrote to, have not yet expressed an interest. They have not been asked or made aware of the £350million development.

Onto some more potential retailers for City Sentral eat provides good quality freshly made soups and sandwichs at reasonable prices, they had this to say.

Thanks for your email regarding Stoke.

Unfortunately for Stoke we are concentrating on the larger Cities of the UK.Once we have secured representation in these locations then we will look at smaller cities.

Sorry its not the answer you wanted.


Next on my wish list for Hanley was SuperDry, Superdry fuses design influences from Japanese graphics and vintage Americana, with the values of British tailoring.

Dear Ian,

Unfortunately I have no information regarding a store opening in Stoke
on Trent at this current time but have passed your feedback on to the
relevant department.

Kind Regards

Pret A Manger creates handmade natural food avoiding the obscure chemicals, additives and preservatives common to so much of the ‘prepared’ and ‘fast’ food on the market today. Search for Pret A Manger on Google and the 2nd article is Q Is there a pret a manger in Stoke-on-Trent? If so where? A None, nearest Pret A Manger is located
in Selfridges, Trafford Centre, Manchester, and Pret A Manger reply confirm it is likely to remain that way.

Hi Ian,

Thank you for your email and for thinking of Pret. I’m afraid Stoke onTrent is not currently on the list of areas we are looking to open.

I’ll pass your feedback along though, should this become of interest down the line.

Kind Regards,

I contacted clotting store Pull & Bear

Will Pull & Bear consider opening a store in Stoke-on-Trent, a Brand new £350million shopping precinct City Sentral. will soon be developed, Have you yet expressed an interest or heard of this development?

City Sentral

  • will serve one of the most significant untapped catchments in the UK
  • Catchment comprises up to 870,000 people with a total comparison goods spend of £1.5 billion pa†
  • Over 360,000 people (including 90,000 ABC1s) live within 20 minutes

And got the following reply


Many thanks for your enquiry regarding Pull & Bear in Stoke on Trent. Unfortunately the town is not big enough for us and Pull & Bear are focusing their expansion in London and the South East at the moment.

Kind Regards


How do you convince companies such as Stoke-on-Trent and its catchment area is big enough for? As you can see from the email I included information on catchment areas spending power and range of residents. But still Pull & Bear consider Stoke-on-Trent a town and not suitable for them.

I asked Blacks who already have a store in Hanley if they would be moving to the new City Sentral

Dear Ian,

Thank you for your email.As far as we are aware the Hanley store will not be closing.

Kind regards,

If anyone has any more for the wish list please post a comment below.

Editors Note

We’d like to point out that contacting possible tenants and asking them if they would consider opening a branch in the new City Sentral complex is being done personally and out of public interest. We have no connection with City Sentral, or any of the possible tenants nor are we party to any negotiations which may be carried out between City Sentral, its agents and possible tenants.

We feel that by contacting retailers, restaurants & food retailers asking them if they will open a branch in City Sentral is proving to them that there is a demand for their brand in Stoke-on-Trent.

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