Stoke-on-Trent City Council Slammed Over Election Coverage

Stoke-on-Trent City Council has been slammed for the poor election coverage on its own website during the Local & General Elections in May this year.

In a damming report from SOCITM, who surveyed a number of councils before, during and after the elections, Stoke-on-Trent City Council was singled out by the report authors who said of the council:

Communication of the results was patchy. Stoke on Trent City barely acknowledged that elections were taking place. Even on results day it still only carried an insignificant link to ‘Election notices’. Fortunately this site was an anomaly as by now elections were featuring pretty heavily on most sites

The survey was carried out on 42 council websites in 4 rounds which coincided with key dates over the election period.

  • Round 1- 10 April, the final day to register to vote
  • Round 2 – 4 May, two days before the elections
  • Round 3 – 7 May, election day
  • Round 4 – 8 May, the day after votes had been counted

The survey also looked at the use of social media by each council and finally whether they were taking part in the Open Election Data Project.

In the copy of the report seen by Pits n Pots it does not contain detailed league tables for each council surveyed but does cite good and bad practice with Stoke-on-Trent being used as an example of bad.

Pits n Pots are disappointed that Stoke-on-Trent City Council has been highlighted as an example of bad or poor practice, especially after we attended a Spotlight Review with the Press & Communications Department back in March. The review was to cover a number of items such as, developing a consistant approach to dealing with all media organisations, and use of social media especially to engage with young people.

As part of the review the Press & Communications Department were asked to spend some time speaking to us about how we use social media tools and offer advice on how best to utilise them within the council. The Press & Communications department did not contact us to continue this discussion.

The City Council were also asked by Pits n Pots prior to the election if the council would be taking part in the Open Election Data Project, so that the data would be available in a standard and easy to use format. The Council did not respond until they were contacted a second time where they explained that the Open Election Data Site was blocked, so they didn’t know what it was all about and couldn’t use it. This is despite the fact that the software used by Stoke-on-Trent City Council had been updated by the suppliers to automatically provide the election data in the format required by the Open Election Data Project.

We asked the Council if they would like to provide a quote or statement in response to the quote in the SOCITM report but they have not yet responded.