A new team who will work to attract inward investment and new jobs to North Staffordshire is launched today at MIPIM, the world’s leading property exhibition.
The marketing, investment and enterprise team in the North Staffordshire Regeneration Partnership has been reorganised to create eight new posts. These officers will focus on attracting new business and helping existing businesses to grow.
The new team will work closely with InStaffs, the county-wide inward investment agency. InStaffs will move into Staffordshire County Council’s economic development service in April, but will continue to offer a county-wide service.
The new team which is already partly in place, while other officers will be recruited over the coming six months will focus exclusively on Stoke-on-Trent, Newcastle-under-Lyme and the Staffordshire Moorlands, it will have more staff available and will offer a wider range of services than InStaffs.
Reorganisation of the department and access to external funding has meant the new service will be provided at no additional expense to the city council.
The new team will:
Offer a welcome and support service to local, national and international investors in the private and public sectors, finding them land, property, staff and support in accessing grants
Focus on North Staffordshire’s key sectors that offer economic growth – ceramics, medical technologies, environmental and low carbon technologies, business and professional services, creative industries, building technologies, logistics, tourism and leisure
Provide support for tourism, place marketing, sector support, business development and accommodation
Councillor Hazel Lyth, said, ‘This new team will allow us to up our game and work much smarter in attracting new inward investment to North Staffordshire. We will play to our strengths and offer the red carpet treatment to local companies and to national and international investors. The team will take the message out that this is a great place to work and invest.’
Brian Ward, cabinet member for regeneration, who is at MIPIM, said, We are meeting developers, investors and property professionals this week to tell them about the fantastic opportunities in North Staffordshire. We are making good progress and redoubling our efforts now to attract new businesses into the new developments we are building.’
North Staffordshire’s annual reception at MIPIM was also shown two new tools that will be used by the team to help attract investment. They are the new website and a computer-generated DVD to show the planned redevelopment of Stoke-on-Trent city centre and the University Quarter.
The website offers information on working in, investing in or visiting North Staffordshire. The DVD is narrated by Andrew Marr, who is an honorary doctor of Staffordshire University.
Bryan Carnes, chair of the NSRP’s employment and skills group and chief executive of the North Staffordshire Chamber of Commerce and Industry, said, ‘We know we need to work extremely hard to get companies to move here in a nationally and internationally competitive market. The new team will add to the good work already undertaken by InStaffs and provide the support we need to bring new businesses here.’